Do you have a business and do you still lack an Instagram account, because it is not for you?
Well, think twice and maybe change your mind; you should definitely have an Instagram. Not only it is for free, but it is also a widely popular platform, frequented by people of all ages – all your potential customers.
It is a well known fact that pictures attract attention more than written text – in fact, while reading an online article, people tend to just skim the text, getting the general idea of what it is about. (Because, well, honestly, who has time to read a endlessly long articles?)
Besides, one look is worth a thousands words and your customers (and potential customers) will appreciate if you show them what you sell.
Pictures catch and hold our attention, they are interesting, colourful and nice to look at (if you take good photos, of course). They simplify complicated things – as we already mentioned, why read a thousand words if you can just take a look and see?
Instagram can help you build up your brand, make it recognized among people, make it trustworthy and make you unique.
Instagram offers you endless possibilities when it comes to promotion – all you need is a creative mind and a little bit of dedication.
You can show them the behind the scenes life of your company – this will get you closer to your customers, to your fans. Let them see what a normal day in your company looks like, let them take a look at the progress on your latest project. They will appreciate it and you will keep them engaged.
Cooperate with famous people – if they post a photo with your product, their followers will see it and your audience will grow once more. It is definitely a better kind of advertising then pop-up ads.
Today, you have to move with times and upgrade your business to the next level; that means having and using social media, like Instagram, to promote your brand, build up a solid base of followers and engaging your customers.