You already might have notice that the time is rather crucial when it comes to posting content on Instagram – you want your posts to be seen by as many people as possible and to accomplish this goal, you need to realize WHEN is your target audience online.
To find out this little, important detail, you might (or, well, you have to is more appropriate) use analytics to see when is there the most traffic of your profile and which posts are favourite among your followers. Several of this tools are available at the moment and a quick Google search will help you find the right one for you.
And if you do not want, for some reason, use any of these tools, at least pay attention to the following: on which days and time do your posts get most likes and comments?
When you already know this, you can adjust your posts so that you reach as many people as possible. You do this, of course, by posting during the time when your audience is online and by making regular posts. And, remember: notice which posts work and which do not and adjust them accordingly. It would make no sense to post pictures which have zero reception from the audience.
Now, statistics (and common sense) say that people are most likely to be online at these times:
- Morning (6-9 am)
People (and you can probably see this in yourself) like to check their social media the first thing in the morning – they like to scroll through their feed lying in bed or while eating breakfast.
- Lunch (11 am – 1 pm)
Once again, checking social media on the lunchbreak. People like to keep up with what’s happening.
- Evening/night (7 pm – 1 am)
After coming home from work (or school) people like to check their social media before going to bed (and some even like to continue while actually lying in bed).
So, by posting at these times, you are making sure that more people are going to see your posts. It is also important to realize the importance of the days – Sundays are usually the worst days for posting, are your audience is probably relaxing and spending some time with family. Monday, Wednesday and Thursday seem to be the best.
In summary: make regular posts, watch the time and post things that get attention of the audience. Good luck!