You might think that using Instagram is easy and that is where you are wrong. But why, you may ask, anyone can use Instagram, it is just adding photos, isn’t it?. Pictures of your dog, your cat, your dinner. Yes, that is all nice, in case you are just a regular user who doesn’t aspire to have thousands of followers and promote their own brand.
However, when you are a company who wants to use Instagram as a tool for advertising, engaging with your customers and building up your brand, there are things you might be doing wrong.
Discovering these mistakes and eliminating them will help your Instagram account grow.
So, let’s take a look at those mistakes!
- Not making regular posts
You’d better not make long pauses between making your posts – it is no good if an account floods their followers with pictures one day, then goes silent for a week and then again, a flood of posts. Your followers will either get annoyed with the huge amount of pictures, or they forget about you during your “silence” and once your posts appear in their feed, they will have no idea who you are.
The point is; be consistent with your posts.
- Not using hashtags
The chances are you have seen this hundreds times, I do no care. Use the hashtags related with your picture. You DO want some other people to see your posts, apart from the few followers you already have, right?
Do not be afraid to put those #nature #food #coffee under your post. People generally like to browse through photos under various tags.
But, remember not to overdo it! That is also a mistake as it makes you look desperate and unprofessional. And it annoys people.
- Ignoring your followers
How do you expect your followers to stay “loyal” to you, if you ignore them? Find just a few minutes a day to write a response to their comments or to double tap one or two of their photos. They will appreciate it and return the favour a hundred times.
- Poor photos
This. Do not kill your account posting shaky, poorly focused pictures that look as if they were done with Nokia 3330 (if it had a camera). Please, do not do this.
Invest in a smartphone with a good camera. Put “how to take good photos” into searchbar. Read articles.
Taking good photos is a bit harder than you might think.
- Going off the track
It is okay to post an odd photo which doesn’t have too much in common with the theme of your account every once in a while. It is not okay to post photos of your dog everyday if you have a profile dedicated to, well, let’s say, coffee. Stay focused. Post relevant stuff. Leave that picture of your cute dog as a treat for Friday night.
- Skipping the words
When you are making a post, there is a place for you to write a few words. It is not only where you put hashtags. People want a story. Picture is only one part of a story – it needs words, too. So do not skip them.
- Ignoring analytics
Yes, this one is boring, but necessary. Taking a look at your analytics every few days can help you determine what works and what does not, on which times and days of the week does your profile have the most traffic and adjust all the little details according to these information.