In the modern, fast-paced world of technologies, one has to keep up in order to survive. Marketing and promotion is everything and we are lucky to have the possibilities – technologies – to make it easier and promote products to the public. Of course, first, you need to know how.
Today, Instagram is slowly putting Facebook off the stage and we can understand why – it is simple, user-friendly and yet offers endless possibilities. By using just the right tags, hundreds, thousands of people will see you content. Every business should have Instagram – it not only promotes products and services, but also puts you closer to your customer and creates a bond that was not possible in the past. Almost everyone can become famous on Instagram, if they use the right strategy.
But first, let’s debunk just a few myths about this social medium and companies.
- My business is not fit for Instagram
Now, that is just ridiculous. The truth is that every business can use Instagram – are you a restaurant? Check. A bookshop? Check. Banking? Check.
Instragram is not only place for cute cats, fashion, cosmetics and breath-taking photos of your friend’s holidays.
Via Instagram you can show your followers how to use your products or services, you can capture important moments from your company’s life, or simply take photos of your brand in amazing, breath-taking settings.
- Show people what you sell
It is true that Instagram is not an e-shop and you cannot sell things directly to the customers – however, it may very well serve to redirect its users to you e-shop and to get their attention by posting pictures of the things you sell – and this one is crucial.
Around 80% of the users follow their favourite brands on Instagram and moreover, once they see a product on this social platform, they are more likely to buy it once they stumble over it in shop or an e-shop.
And if you make sure to optimize your profile in the right way – by adding a profile picture, short, catchy bio and a link to your online store, you can use Instagram to the fullest!
- Embrace the bots
Yes, yes, this one does not sound that good, but hey, the end justifies the means and using artificial intelligence to gain followers is definitely nothing unheard of.
To get followers, you need to follow people first. You need to like other people’s posts, comment, get their attention – and then, only a fraction of this attention is returned to you and yet, you have spend hours following people!
Fortunately, nowadays, with the artificial intelligence on the rise, we have services Bigbangram specialized in doing all those boring, time consuming tasks for you.
- Take a look at your Instagram analytics
It is always frustrating not knowing for sure what works and what does not – are your efforts on Instagram rewarded? How are you to know when there is no place where you could see how many people visited your profile?
Well, cry no more, because Instagram, in fact, lets you see those numbers. All you need to do is check whether you have your account set as the business one and then you will have access to the detailed analysis of our profile.